Tell a Good Story for Your Brand

[ludykraks]

You have a brand but you are not connecting well with your audience.

Good storytelling is one important marketing approach you can use to create brand affinity with your audience.

In this Twitter thread, Julian Shapiro walks you through the steps and tactics you can use to craft and tell a good brand story.

This is my 5 year story about becoming a far better storyteller.

Goal: Tell a story as well as Neil deGrasse Tyson.

It started with me podcasting to share stories with friends. Every time I spoke, however, I sounded lifeless like a stressed-out amateur.

Why?

— Julian Shapiro (@Julian) July 17, 2021

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